Korean cosmetics are a hit in Asia and quite impressively, they are capturing the Western lands as well with similar accolade.
Go into a beauty shop and Korean cosmetics can never be missed. Their prominence goes beyond the Korean borders. With the broad fame of Korean pop culture, Koreans’ influence on other people has gone a long way – from fashion statements, to hairstyles, to cosmetics, and more.
A number of Korean cosmetic brands are still young in the market, but they have been taken on so warmly that their competitors have been dramatically challenged. In fact in 2009, Korea’s cosmetics industry grew by 12.5% to US$6.4 billion.
Top Korean cosmetic brands like The Face Shop, Missha, Skinfood, and Innisfree are all produced from pure, natural ingredients, which make them all the more attractive to beauty enthusiasts. They are beautifully and fashionably boxed that women are so drawn to them. This form of packaging is believed to be extremely important for modern women.
The high spendings on cosmetics and skincare products in Korea are never a question as being physically gorgeous is a big deal to South Koreans. And because they have form of set the criteria for what beauty should be – fresh-looking, chiseled face, flawless and translucent skin -, other Asians are looking up to, copying them.
You can see how a lot of Asian women are going gaga for over Korean products. One apparent edge of Korean cosmetics over their counterparts is the price. Apparently, Korean cosmetics have a lower price than other top Asian and Western brands yet promise the same or even better results. Furtheremore, Korean cosmetics are affordable as they adopt a simple distribution scheme (from headquarters straight to distribution outlets) thereby cutting operational costs.
Korean cosmetics have established their niche all through outthe world so that Korea’s image has gone from kimchi to everything.
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